The Sports Trust

The Sports Trust

Find a passion for sport you didn’t know you had

The purpose of The Sport Trust is simple - to inspire all generations to lead healthy and active lifestyles. Strength but not at the expense of care. We find endless joy in inspiring, and empowering others to be more active and find a passion for sport they didn’t know they had.

Strategy and design

The brand personality is: Professional, Friendly, and Inclusive. The Sports Trust brand is a trusted professional that talks in a friendly, non- judgemental and inclusive voice, and will go the extra mile to help others in finding ways to be more active.


All projects start with strategy before progressing to output. This aligns the team on direction and goals.

Brand strategy


Brand identity

Brand guide

Brand roadmap

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