Wexer came to me with one request—“make us cool”

WEXER is an international fitness technology brand with installations across 40 countries. They deliver stable and robust technology, which is easy to use and which integrates with other technologies, whilst partnering with the biggest brands and ambassadors in virtual fitness content – Wexer aims to make world-class virtual exercise accessible to more people, both inside and outside the walls of a gym.

Strategy and design

With such an active and tech-savvy audience, the brand identity needed to be modern, forward-thinking and energetic. It needed to pitch the business as a forward-thinking technology company and the market leader in virtual fitness across the globe.


All projects start with strategy before progressing to output. This aligns the team on direction and goals.

Brand identity

Brand guide


UI design


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